Marketing Research

Indigo Int. provides Market research services, whereby we provide organized effort to gather information about markets or customers in terms of analyzing the market needs, market size, price, promotion strategy, the competition and among other marketing elements.
If a company wants to keep up with the market trends, it must consistently conduct a market research so as to enable it to constantly provide a product or service that meets and satisfies the needs of the market. Market Research is a very important process in the development of a sustainable business strategy for a company.

Market Research is conducted at different levels of the business and is done for many reasons but the most common are:
1.    To identify marketing problems
2.    To solve marketing problems
The types of market research conducted at Indigo Int. are as follows:

-    Ad Tracking

-    Advertising Research

-    Brand equity

-    Brand name testing

-   Buyer decision processes

-    Demand estimation

-    Distribution channel audits

-    Marketing effectiveness and analytics

-   Positioning research

-    Price elasticity

 

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